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Closer Look at American Motors Automobiles 10 November 2012
The classic American style vehicle can always be remembered with American Motors. In its rise in the 1950s, it went against the “Big Three” automobile companies of that time: General Motors, Ford, and Chrysler. The 1954 company merger of Nash-Kelvinator Corporation and Hudson Motor Car Company brought some of the most memorable, inspirational, and exciting cars the world has ever seen. The Nash Metropolitan was one of the company’s first projects that succeeded. In 1962, the Austin-engined, British-built cars sold over 90,000. The first models of the company’s automobiles were named after its creators, Nash and Hudson; in 1957, the company decided to change all the models’ name into Rambler. The popular Rambler American was introduced in 1958.
Business had really boomed for American Motors when the sales of its Rambler brand ranked third in America’s highest sales figures in 1960 and 1961. The Rambler brand name was first used by the Thomas B. Jeffrey Company between 1900 and 1914 and then inherited by Nash Motors whose eventual merger with the Hudson Company brought about American Motors. Ramblers spread internationally when the company decided to seek out foreign plants to have its cars assembled in the early sixties. New Zealand and Australia, the Middle East, South America, Mexico, and South Africa all had American Motors assembling plants, and even the Taiwanese police at that time were equipped with Ramblers.
American Motors ended its reign in 1988 after 34 years of existence. Poor product planning was the cause of the unfortunate end of the company. The Chrysler Company bought out American Motors in 1987 and officially discontinued the AMC brand. Today, American Motor vehicles, especially Ramblers, remain as collectibles for automobile buffs who have a knack in restoring vintage cars. American Motor parts are still being sold by vintage automobile enthusiasts, and some of them are still engaged in trading American Motors parts.