Black Book. About
Since 1955 Black Book has been delivering quality products and services to multiple automotive industry segments.
Car People Sharing What We Know
The auto industry is evolving. How vehicles are bought, sold and financed is also changing. One constant: the industry and its various markets continue to trust Black Book insight and its innovative delivery systems to make the right business decisions faster.
Since 1955, we ve been sharing what we know with other car people. It all began with three Georgia businessmen pooling their notes on local auto auctions. These sessions became a weekly publication made available to other dealers.
Today, Black Book is a division of the Hearst Business Media Corporation. Our line-up of innovative products and services includes new and used vehicle value services, custom data licensing solutions, as well as lender origination and risk analysis.
In recent history, the rapid pace of industry change can be evidenced at the dealership level, where information access has forever transformed the way car-shoppers approach the buying process. As online and mobile technologies have reshaped the overall dealership business model, Black Book has remained a step ahead offering pioneering tools that enhance the customer experience while simultaneously generating the highest quality lead generation solutions for dealerships nationwide.
A Formula for Success
The formula for our shared success is simple, but never duplicated:
Get under the industry s hood to understand the forces that shape it. Attend more auctions than anyone else in the industry. Use the latest technology to gather additional data from online auctions, electronic feeds, and an ever increasing number of relevant sources. Have the industry s best editors analyze and add value to the data through insight driven by experience. And quickly get that data into the hands of the people who use it in the format they need it.
Data Driving Innovation Drives Results
Lenders use Black Book data to identify risk within their existing portfolios and act on opportunity. Industry insiders and third-party vendors license our data to evaluate trends. OEMs rely on our data and insight to fully engage more customers. Their dealerships subscribe to our data services to evaluate pricing and book vehicles. And retail locations leverage Black Book s technology solutions to turn their websites, mobile sites and Facebook pages into the industry s best lead-generating solution.
Black Book continues to evolve with meaningful innovation. Our custom applications and cutting-edge mobile applications provide insight that saves time, builds portfolios and facilitates sales.
Your language is our language. Your success is our success. We re car people serving car people. We re Black Book.
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Black Book is a registered trademark of Hearst Business Media Corporation.