Master Guild Recognition is the highest level of achievement within the Standards of Excellence Program. Select employees in the dealer network join the ranks of “Master Guild” by achieving and maintaining their Master Certification status, and demonstrating the behaviors and values commensurate with the Mercedes-Benz brand. The honorees are true role models who hold themselves to the highest standards.
Upon receiving this honor, these individuals are recognized by being invited to participate in an all-expense paid, once-in-a-lifetime trip to Germany through which they experience the heritage and passion behind the brand. Participants visit various Mercedes-Benz facilities in Stuttgart, the birthplace of the brand, and are immersed in the local culture, history and traditions.
Master Guild participants are brand advocates! Returning participants share their experience with both coworkers and customers, and as such become “multipliers” in spreading the message of our guiding principle for the Mercedes-Benz brand, “The Best or Nothing.”
Ian J. Lebby achieved the Master Guild award twice.