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MS in Sport Management

For over 40 years, the Mark H. McCormack Department of Sport Management graduate sport management program, situated in the Isenberg School of Management, has offered a cutting-edge mix of theory and practice while educating and training some of the most dynamic leaders in the field. Our MS in Sport Management degree program has long been recognized as one of the finest programs in the world, and for over four decades aspiring sport management industry leaders have entrusted their education and future careers to us.

Why choose our MS in Sport Management degree to launch your career?

  • Our program is one of only a few such programs housed in a nationally-ranked business school .
  • We have the country s largest full-time, tenure-track faculty, devoted to delivering a cutting-edge, experiential learning-based curriculum designed to prepare our students for careers in a broad range of sport industry segments.
  • We maintain a 3,000+ on-line alumni directory providing our students with immediate access to a vast network of connections throughout the sport industry.
  • Our professionally diverse faculty is devoted exclusively to the teaching and research of sport management, creating a veritable sports think-tank and mentoring opportunities for each and every student.
  • We regularly host sport industry practitioners as guest speakers and Executives in Residence, providing our students with an unparalleled opportunity to learn from and network with sport industry leaders.
  • Opportunity to learn and grow among a small collegial cohort (our graduate classes typically have 20-25 students) who bring a diverse range of nationalities, backgrounds and experiences (our most recent grad classes represented 8 countries).

Whether you already have sport industry experience, or are seeking to make a career change, we welcome candidates who have the passion, perseverance, and commitment to become leaders in the sport management industry.

About the Program

The Isenberg MS in Sport Management—an internationally ranked program—gives students the skills, credibility and well-connected network they need to rise to the top. Get a competitive edge with a graduate degree from the Business School for Sport Business .


You can choose to earn an MS in Sport Management or work toward a dual MBA/MS degree with our MBA program.

Choosing the right program can make a significant difference in your career in the sport industry. The rapid growth in grad sport level programs offer a variety of options. Additionally, there is no accredited ranking system for these programs, and publications and websites that have attempted to rank programs have combined a variety of types of grad programs.


Our rigorous curriculum – taught by one of the largest full-time faculties in the country, with over 100 years industry and consulting experience – is specifically designed to blend theory with practice. We offer the broadest selection of experiential learning classes in the country. You will acquire real-world experience from our classes, including sport marketing, market research, sport communications, event management, sales promotion, and sport analytics.

Ready to apply?

Are you ready to apply to our MS in Sport Management program? Admission to the MS program is highly competitive. Applicants’ academic history, GMAT or GRE performance, motivation, aptitude for graduate-level work, and managerial experience are all taken into consideration. Candidates with at least two years of full-time work experience are preferred. View a full list of general admissions requirements from the UMass Graduate Admissions Office.

Student Experience

Our experiential-based curriculum, frequent industry guest speakers, expansive alumni network, and engaging, invested faculty best prepare our graduate students to become leaders in a broad range of sport industry segments and create a student experience that is second-to-none in sport business education.


In most of our classes, the theory that applies to each discipline is supplemented by projects providing students the ability to work in teams to solve “real world” challenges. Students will gain expertise in sport-related disciplines ranging from marketing, law and finance … to applied sport market research and analytics.

Grad Mentors

Each year, over 30 alums – spanning the country as well as industry segments — volunteer their time, expertise and insights to help prepare the next class of alums for their careers in the sport industry. From monthly Skypes and shadowing days, to resume advice and job recommendations, each year the program results in the creation of lasting relationships that have become the hallmark of our alumni network.

Our Network

Our commitment to diversity is also found in the array of career interests we help foster. The field of sport management is thriving and there is a driving demand for sport business-related professionals. Having students pursuing careers in a wide range of industry segments not only adds to the class dynamic but also begins to build each students’ long-term network.

Sohil Gala, MS ’12

Manager, Fan Journey Marketing, Major League Soccer

While there are many factors the make the McCormack Sport Management at Isenberg program unique, but for me, coming from India, one of the most important was the opportunity to network with alumni using the Alumni Database and the Graduate Mentorship Program. My mentor was tremendously helpful in guiding me along the path I was pursuing, as well as helping me to best prepare for interviews. In addition, I was able to create great bonds with numerous other alumni.

Jon Howard, MS ’13

Scouting Assistant, New England Patriots

One of the primary reasons I chose to attend the McCormack Sport Management at Isenberg is because the professors are leaders in their respective areas of Sport Management and the Alumni are heavily involved. There is genuine and mutual appreciation from everyone who is a part of the program. This is why so many Alums are successful — you get out of the program what you put into it.

Katie Saylor, MBAMS ’14

Marketing Associate, Positive Coaching Alliance

In addition to a superb classroom experience, the Mark H. McCormack Department of Sport Management at Isenberg provided students with a plethora of opportunities outside of the classroom to prepare us for the industry. In my two years I was able to attend networking events, conferences, earn an internship, meet industry leaders, and work on a team of advisors for three major sports businesses.

Cameron O’Toole, MS ’13

Director of Sales, Seattle Reign FC

I chose the McCormack Sport Management at Isenberg program because, based on my research, I felt it was the best sport management program in the country, and my time spent there certainly reinforced that. The program provides ready access to a vast and established alumni network that provided invaluable guidance to me and my classmates. Based on my experience, there is no better way to prepare yourself for a lifelong career in the sports industry.

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